About me,

I’m a doer. I’m a leader, but one who leads through demonstrating work rather than pontificating about work.

I started as a copywriter, became an art director and designer who just loves creating ideas that move the needle.

I have a lot of experience, most of it running creative departments in London, New York & Amsterdam at global agencies like JWT, Ogilvy, Publicis and latterly Wunderman Thompson.

I believe in ideas, and their power to shape, drive culture and build great brands. Luckily, I spend my life thinking of ideas, big ones and tactical ones that make a difference.

I’ve run major international businesses like Bridgestone, Puma, BAT, SwissRe, and three of the world’s largest Telcos and quite a few in-between.

The work shared is just a snapshot of wider experience that includes TV, interactive, print & posters as well as a plethora of on-line activities and big events and sponsorships.

I am very hands-on, work well as a team player and believe in doing rather than just saying.

ian@vilfred.co.uk

+44 77652 65 924