Japan Earthquake
When a clients family were lost in the Earthquake to hit Japan, we decided to do something. With the help of friends and colleagues, we created a film that simply said we are thinking of you using the ancient art of origami and a Japanese proverb about birds. The film was mentioned in parliament and played out on public TV across Europe and on The state Broadcaster in Japan. It had a hot link in Europe that raised over £15m in aid. The client is still a client over 10 years on.
Paralympics
The Paralympics in Russia. Hmmmm. Apathy would win without something a bit different. We engaged the most famous model in Russia, Natalia Vodianova, and reimagined a world where she had to imagine competing in the Sochi Games. With very limited airtime, but an influencer led campaign through YouTube, we generated over 100m views within Russia, and a sell-out at the games too. And then the authorities closed the site. Job done.
Ragu USA
A film close to my heart. A client without a decent budget, Such a simple idea that just works. Produced on a shoestring, but received with gratitude by the judges at more than a few ceremonies.