When a clients’ family were lost in the Earthquake to hit Japan, I decided to do something. With the help of friends and colleagues, I created a film that simply said we are ‘thinking of you’ using the ancient art of origami and a Japanese proverb about birds.

 The film was mentioned in parliament, played out on public TV across Europe and on The state Broadcaster in Japan. It had a hot link in Europe that raised over £15m in aid.

 The client is still a client over 10 years on.