The craze that was born out of a video-game. It swept Eastern Europe in late 2009. We jumped on it and developed our own localised series of events that culminated in a TV show that lasted until 2014 in 13 countries. Supported by word of mouth and fly posters around gigs I wrote and art directed a series of posters featuring a well known Russian musician Ivan Urgant, who became the host on the TV show.